Branding   /  Packaging Design  /  Illustration 

Lava needed their branding and packaging to reflect their ‘fun’, ‘fresh’ and ‘organic’ ethos. The fluid, colourful illustrations combined with sleek, modern typefaces, allude to a slight playfulness but also bring the brand into the modern world, making it stand out in a crowded market. Simplicity and clean lines were at the forefront of the packaging design and there is a custom colour for each flavour, making each bar easily identifiable.